London's Shops
Carnaby Street
68 Regent St
Restaurants
Independent
Hotel Café Royal
While primarily a luxury hotel, its street-level boutiques like Cakes & Bubbles by Albert Adrià offer world-class patisserie and gourmet experiences.
Opened in 1865, it was the legendary haunt of Oscar Wilde and David Bowie, serving as the cultural heart of Regent Street for over 150 years.
Covent Garden
Monmouth Street
Restaurants
Chain
Hotel Chocolat
A luxury British chocolatier and cocoa grower offering high-end gift boxes, Bean to Bar experiences, and a café serving indulgent hot chocolates and cacao-infused snacks.
Founded in 2004, the brand is unique for owning its own cocoa plantation in Saint Lucia, allowing it to control the quality and ethics of its chocolate.
Hammersmith & Fulham
Hammersmith & Fulham
Books
Independent
Hurlingham Books
Large second‑hand bookshop offering eclectic stock, rare finds, and affordable reading across all genres.
Founded in 1960, Hurlingham Books is one of London’s largest used‑book warehouses. Its philosophy embraces serendipity, recycling, and the democratic availability of literature. It supplies film sets, collectors, and everyday readers with equal enthusiasm.
Battersea Power Station
Turbine Hall A
Accessories
Chain
IWC Schaffhausen
Luxury Swiss mechanical watches known for their precision engineering, featuring iconic collections like the Pilot’s Watch and Portugieser, crafted with a focus on durability and timeless technical design.
Founded in 1868 by an American watchmaker in Switzerland, IWC (International Watch Co.) combines American production methods with Swiss craftsmanship to create world-class timepieces.
Pavilion Road
166 Pavilion Rd
Cafes
Independent
Ice Cream Union
A specialist parlor selling artisanal ice cream made with natural ingredients. Flavors range from traditional vanilla to inventive honeycomb and seasonal fruit sorbets.
Originally a supplier to London’s top chefs, this retail site allows the public to buy the same high-grade ice cream found in Michelin-starred dining rooms.
Kings Road
197 King's Rd
Food
Chain
Ivy Chelsea Garden
A lavish British brasserie featuring a world-famous floral facade and a secret, sprawling garden terrace. It offers all-day dining from breakfast to cocktails in an opulent, botanical-themed setting.
Located in a grand Grade II listed building that has been a Chelsea social anchor for over a century. It was transformed into its current garden format in 2015.
Covent Garden
St Martin's Court
Restaurants
Chain
J.Sheekey
A legendary seafood restaurant and oyster bar with a distinctive red frontage, serving the finest Atlantic fish and shellfish to the West End’s theater elite.
Opened in 1893, Josef Sheekey was granted the right to sell fish in the court by Lord Salisbury, provided he kept the quality fit for the gentry.
Bond Street
13 Old Bond St
Jewellery
Chain
Jaeger-LeCoultre
A prestigious Swiss watchmaker's boutique, famous for the Reverso watch. It offers a Manifattura experience where customers can learn about the 1,200+ calibers they have created.
Known as the Watchmaker's Watchmaker, the brand has occupied this site to serve collectors who appreciate the deep technical heritage of the Vallee de Joux.
Fulham Road
533 Fulham Rd
Food
Chain
Jak's
A relaxed Mediterranean-inspired cafe and deli selling fresh salads, home-cooked meats, and juices. It features a rustic, shabby-chic interior with communal tables and a very casual, friendly vibe.
Jak's began as a small organic deli and expanded rapidly due to its home-from-home feel. It is a cornerstone of the Fulham Road social scene, favored by young professionals.
Elizabeth Street
50-52 Elizabeth St
Shops
Chain
Jeroboams
A luxury wine and spirits merchant selling a curated selection of fine wines, vintage champagnes, and artisanal cheeses. They offer expert cellar advice and specialized tasting events for local collectors.
Since 1985, Jeroboams has served the residents of Belgravia as a local vintner, preserving the tradition of the neighborhood merchant while providing access to some of the world's rarest bottles.
Battersea Power Station
Turbine Hall B
Clothes
Chain
Jigsaw
Contemporary British fashion offering elevated designs, premium fabrics, and unique prints for women, focusing on timeless pieces that prioritize style over trends and celebrate individual creative expression.
Founded in 1970, Jigsaw was one of the first brands to bring high-end boutique design to the British high street, maintaining a reputation for quality and artistic integrity.
Elizabeth Street
42 Elizabeth St
Cosmetics
Independent
Jo Loves
A luxury fragrance boutique selling innovative colognes, candles, and body products. It features a Fragrance Tapas bar where customers can experience scents through creative, sensory-driven demonstrations and pairings.
Launched in 2011 by Jo Malone CBE after she sold her eponymous brand. The shop occupies the very same building where Jo began her career as a florist decades earlier.
Battersea Power Station
Turbine Hall B
Cosmetics
Chain
Jo Malone London
British lifestyle fragrances ranging from bespoke colognes and bath products to scented candles, famous for their elegant packaging and the philosophy of scent layering and personalization.
Founded in London in 1990, the brand became a global sensation for its unexpected ingredient combinations and was later acquired by Estée Lauder.
Sloane Square
Duke of York Square
Cosmetics
Chain
Jo Malone London
A flagship boutique for British fragrance, selling signature colognes, luxury candles, and bath products. It features a Tasting Bar where customers can enjoy relaxing hand and arm massages.
Founded in 1994, the brand revolutionized the perfume industry with its scent pairing philosophy. This branch is a central fixture of the pedestrianized Duke of York Square retail development.
Covent Garden
2 Burleigh St (Exeter St)
Restaurants
Independent
Joe Allen
A legendary theatrical American brasserie selling classic burgers, steaks, and a secret off-menu chili. It is known for its brick-walled interior lined with posters of Broadway stars.
First opened in 1977, Joe Allen became the canteen for the West End’s acting community. It moved slightly from its original site but maintains its status as a theatreland icon.
Savile Row
88 Jermyn St
Accessories
Chain
John Lobb
A world-renowned bootmaker selling the finest ready-to-wear leather shoes and loafers. (The bespoke service is located nearby at St James's St). They represent the pinnacle of English shoemaking.
Founded in 1849, John Lobb became the premier shoemaker to European royalty. This Jermyn Street branch brings their heritage of impeccable quality to a wider range of international clientele.
Kensington & Chelsea
Kensington & Chelsea
Shops
Independent
John Sandoe Books
Independent literary bookshop offering fiction, biography, history, and beautifully produced editions in a characterful multi‑room townhouse setting.
Founded in 1957, John Sandoe Books is a London literary institution. Its philosophy blends deep knowledge, personal service, and a commitment to high‑quality publishing. It remains fiercely independent and a favourite of writers, editors, and collectors.
Savile Row
55 Jermyn St
Clothes
Chain
John Smedley
A heritage knitwear boutique selling world-class fine-gauge wool and Sea Island cotton sweaters, polo shirts, and cardigans. Their garments are known for their incredible softness and longevity.
The world’s oldest continually operating manufacturing factory, founded in Derbyshire in 1784. This flagship brings their 200-year history of British textile excellence to the heart of St James's.
