London's Shops 

A 2024 addition reflecting the center's future-tech focus.

The brand was founded by Jake Hobson after he fell in love with Japanese pruning techniques. This flagship store serves as a bridge between Japanese artisan culture and British gardening tradition.

This is a global destination for super-fans, featuring two floors of intricately crafted wands, jewelry, and cinematic artifacts.

A prominent brand in the mall's premium-outdoor district.

A key part of the mall's premium wellness and health offering.

Named after social reformer Octavia Hill, this shop serves as a community anchor, turning the neighborhood's luxury cast-offs into funds for local social and educational programs.

The brand became a viral success for its muses and its focus on creating timeless pieces that combat the fast-fashion cycle.

A massive unit that draws high-footfall from youth shoppers.

Founded in 2008 by Hanneli Rupert, the brand focuses on ethical luxury and job creation. The shop brings a unique, African-inspired high-end aesthetic to the Chelsea retail landscape.

This boutique merchant was established to provide the neighborhood’s large French-speaking community with authentic flavors from home, focusing on small-batch producers and traditional cheesemaking methods.

A popular destination for high-quality Scandinavian baking.

Founded in London by two best friends, the brand’s boutique captures its pretty and whimsical aesthetic perfectly.

A boutique addition to the mall's accessories mix.

This Canadian-born brand provides a modern, community-focused alternative to traditional opticians in the heart of Seven Dials.

A fitting tenant given the proximity to the Olympic Stadium.

Omega has a long-standing association with Bond Street, further solidified by its role as the official watch of James Bond—fitting for the street that bears the name.

Founded in Zurich in 2010 by three friends (including a former pro-athlete), On has become one of the fastest-growing sports brands in the world through revolutionary engineering.

Founded in 2015, One Scoop champions new talent and thoughtful curation. Its philosophy emphasises individuality and accessible luxury.

Founded in 2015, it champions craftsmanship and slow living. Its philosophy values simplicity, sustainability, and thoughtful curation.

The brand changed men's holiday fashion by creating shorts based on the pattern of a pair of traditional suit trousers.

As the UK's largest Korean retailer, Oseyo (meaning Welcome) aims to bring the best of Korean culture and cuisine to a modern, global audience in London.

Founded in 2002, Ottolenghi blends Middle Eastern flavours with modern London food culture. Its philosophy celebrates generosity, colour, and shared eating.

Opened in 2021, this branch brings the world-famous Mediterranean-Middle Eastern fusion flavors to Pavilion Road, quickly becoming one of the street's busiest social and culinary anchors.

Reflecting the affluence of the neighborhood, this branch often receives donations of high-value books and clothing, making it a treasure hunt destination for local bibliophiles and vintage collectors.

Boateng was the first Black tailor on the Row, opening his first shop here in 1995. He is credited with bringing a Cool Britannia energy back to the street.

Founded in 2008, Pages of Hackney grew into a beloved community bookshop known for activism, inclusivity, and literary engagement. Its philosophy centres on social justice, environmental awareness, and supporting independent presses. It hosts readings, workshops, and grassroots cultural events.

One of the highest-performing jewelry units in the UK.

A consistently high-performing unit in the White City arcade.

A destination for those seeking bold, technical timepieces.

This colorful shop is a playground for designers and color-lovers, celebrating the universal language of color.

A high-traffic unit for cards, wraps, and artistic supplies.

Founded in Bristol, Papersmiths chose this mews for its London flagship to cater to the creative and discerning professionals living in the surrounding Chelsea and Belgravia squares.

Founded in 1972, Partridges holds a Royal Warrant. Its philosophy blends tradition with global flavours.

A boutique addition to the mall's eco-conscious retail mix.

Originating in France in 1889, Paul brought its authentic Boulangerie style to London. This Bedford Street site is one of their most prominent, serving as a neighborhood staple for years.

Founded in 1900, it is family‑run across generations. Its philosophy centres on continuity, hospitality, and heritage.

Paul Smith opened his first London shop here in 1979, helping to transform Floral Street into a fashion destination.

A flagship presence in the mall's luxury and design zone.

Known for its signature pink wall and colorful interior design.

Paul Smith opened his first London shop on Floral Street in 1979, helping to transform the area from a wholesale market into a world-class fashion destination.