London's Shops
Savile Row
93 Jermyn St
Food
Independent
Paxton & Whitfield
A world-class cheesemonger selling artisanal British and European cheeses, fine chutneys, and crackers. The shop is famous for its traditional cold-room and expert monger service.
Founded in 1797, they have held Royal Warrants since the reign of Queen Victoria. They are widely regarded as the UK’s leading authority on fine cheese and heritage.
Elizabeth Street
116 Ebury St (Corner of Elizabeth St)
Food
Independent
Peggy Porschen Parlour
A world-famous, pastel-pink cafe selling award-winning cupcakes, layer cakes, and afternoon tea. It is widely considered one of the most Instagrammable locations in London due to its floral displays.
Founded in 2010 by pastry chef Peggy Porschen, the parlour became a global sensation, credited with sparking the pink cafe trend that has since spread across the international specialty bakery scene.
Kings Road
110 King's Rd
Shops
Chain
Peloton
A high-tech fitness showroom where customers can trial and purchase indoor exercise bikes and treadmills. It features a boutique for their apparel and live-streamed workout demonstrations.
Peloton’s arrival on the King's Road reflects the street's modern evolution into a wellness and lifestyle hub, catering to the affluent, health-conscious residents of the Royal Borough of Chelsea.
Covent Garden
Market Building
Cosmetics
Chain
Penhaligon's
Luxury British perfumery offering sophisticated fragrances and personal profiling services in an eccentric, Victorian-style boutique.
Founded in 1870, the brand holds multiple Royal Warrants and is famous for its distinctively elegant glass bottles with bow ties.
Battersea Power Station
Turbine Hall B
Cosmetics
Chain
Penhaligon's
Luxury British perfumery offering sophisticated fragrances, bath products, and bespoke fragrance profiling within a store that blends Victorian charm with modern, eccentric English storytelling.
Founded in 1870 by William Penhaligon, who began as a barber to the royals, the brand holds multiple Royal Warrants and is famous for its distinct glass bottles.
Covent Garden
Market Building
Cosmetics
Chain
Penhaligon's
A luxury British perfumery offering sophisticated fragrances and personal profiling services within a store that blends Victorian heritage with modern English eccentricity.
Founded in 1870 by William Penhaligon, who became the Royal Court Barber, the brand holds multiple Royal Warrants and is famous for its distinctively elegant glass bottles.
Chiltern Street
106a Crawford St (off Chiltern)
Cosmetics
Independent
Perfumer H
A bespoke fragrance laboratory selling seasonal scents, hand-blown glass candles, and luxury pantry items. It offers a unique, sensory experience where customers can see the laboratory at work.
Founded by Lyn Harris (formerly of Miller Harris), this brand focuses on the artistry of perfume-making. It highlights the street's reputation for niche, artisan-led luxury and olfactory expertise.
Camden
Camden
Books
Independent
Persephone Books
Publishes and sells neglected 20th‑century women writers in beautifully designed grey editions, alongside a curated selection of related literature.
Founded in 1999, Persephone Books revived overlooked female authors and built a devoted readership. Its philosophy centres on literary recovery, elegant design, and feminist cultural preservation. The shop functions as both publisher and bookseller, maintaining a quiet, thoughtful atmosphere.
Fulham Road
100 Fulham Road
Books
Independent
Peter Harrington
A world-leading gallery selling rare antiquarian books, fine original maps, and significant manuscripts. They specialize in landmark literature, travel, and historical documents from the 15th to the 20th century.
Established in 1969, the gallery has grown from a Chelsea market stall to one of the most respected names in the rare book world, opening this flagship to house its extensive collections.
Sloane Square
Sloane Square
Department Store
Chain
Peter Jones
A landmark eight-floor department store offering fashion, homeware, and nursery goods. It is famous for its circular glass facade and top-floor cafe with panoramic views of the London skyline.
Founded by Peter Jones in 1877, it joined the John Lewis Partnership in 1914. It remains the only branch in the group to keep its original founder's name by royal request.
Covent Garden
King Street
Restaurants
Chain
Petersham Nurseries
A lifestyle emporium and restaurant group selling antiques, garden furniture, and homeware amidst lush floral displays.
The brand brought the Richmond countryside to the city in 2017, creating a 16,000 sq ft sanctuary of food, nature, and art.
Covent Garden
King Street
Shops
Chain
Petersham Nurseries
A lifestyle destination selling exquisite homeware, antiques, and indoor plants, featuring dramatic botanical displays and an elegant Italian restaurant and deli.
Born from a local plant nursery in Richmond, the brand expanded to Covent Garden in 2017 to bring its unique blend of nature, art, and fine dining.
Battersea Power Station
Arcade Food Hall
Restaurants
Chain
Phed Power
Fiery street food from the Isan region of Thailand, specializing in traditional Pad Grapao (holy basil stir-fry), Som Tam papaya salad, and intensely aromatic, spicy fermented fish curries.
Developed to bring the real everyday flavors of Bangkok’s taxi drivers and street markets to London, focusing on the punchy, un-compromised spice levels of Northeastern Thailand.
Elizabeth Street
69 Elizabeth St
Clothes
Independent
Philip Treacy
A world-renowned millinery boutique selling avant-garde hats and headpieces. It is the go-to destination for royalty and celebrities seeking bespoke, sculptural headwear for weddings and international events.
Philip Treacy, perhaps the most famous milliner in the world, established this boutique to showcase his wearable art, maintaining a close link to the neighborhood's high-fashion and aristocratic heritage.
Marylebone
37 Marylebone High St
Food
Chain
Pierre Marcolini
A luxury Belgian chocolatier selling exquisite pralines, macarons, and artisanal chocolate bars. The boutique features a chocolate bar and displays treats like fine jewelry.
Founded by the World Pastry Champion in 1995, Marcolini is one of the few chocolatiers to roast his own cocoa beans, bringing a bean-to-bar luxury experience to Marylebone Village.
Battersea Power Station
Turbine Hall A
Clothes
Chain
Pinko
Bold and contemporary Italian fashion for women, featuring creative prints, vibrant colors, and the iconic Love Bag series, designed for those who want to express a daring and independent style.
Founded in the late 1980s by Pietro Negra and Cristina Rubini, Pinko is a global brand that focuses on femininity, innovation, and a fast-paced approach to luxury.
Covent Garden
3 Henrietta St
Restaurants
Independent
Pivot
A British bar and bistro selling modern, seasonal British cuisine. It is famous for its Sunday roasts and elevated takes on traditional comfort food in a restored townhouse.
Part of the 3 Henrietta Street hub, Pivot represents the vision of Chef Mark Greenaway, who sought to bring high-end Scottish and British culinary techniques to the piazza edge.
Carnaby Street
Ground Floor, Kingly Court
Food
Chain
Pizza Pilgrims
An authentic Neapolitan-style pizzeria known for its slow-proved sourdough and signature toppings like spicy 'nduja and double pepperoni, served in a lively, communal courtyard setting.
Two brothers began their journey by driving a three-wheeled van across Italy to learn pizza-making. This branch is one of their most iconic permanent London homes.
Elizabeth Street
46 Elizabeth St
Cafes
Chain
Poilâne
A traditional French bakery selling its world-renowned sourdough miche loaves, apple tarts, and punitions butter cookies. The bread is still baked using wood-fired ovens and ancient techniques.
The first site outside Paris for the legendary bakery founded by Pierre Poilâne in 1932. It brought the authentic, rustic taste of Saint-Germain-des-Prés to the heart of London's Belgravia.
Westminster
Westminster
Shops
Independent
Postcard Teas
Rare, small‑farm teas sourced directly from growers, with a focus on craftsmanship and terroir.
Founded in 2005, Postcard Teas transformed London’s tea culture by championing micro‑producers. Its philosophy values transparency, sustainability, and long‑term relationships with growers.
Bond Street
16-18 Old Bond St
Clothes
Chain
Prada
A sophisticated Italian boutique featuring minimalist but high-impact fashion, leather goods, and footwear. The store design uses signature green-tinted walls and checkered marble floors.
Founded in 1913 as a leather goods shop in Milan, Prada transformed into a global fashion powerhouse in the 1970s. This branch is its premier Mayfair flagship.
Chiltern Street
54 Chiltern St
Accessories
Independent
Prism
A luxury boutique selling chic eyewear, resort wear, and high-end swimwear. They focus on functional yet fashionable pieces designed for the international jet-set lifestyle and summer holidays.
Founded by former fashion editor Anna Laub, Prism brought a specialized, high-fashion beachwear focus to the street, blending technical optical expertise with a glamorous, travel-oriented retail concept.
Pavilion Road
247 Pavilion Road
Food
Independent
Provenance Village Butcher
A modern, high-end butcher selling grass-fed, sustainably sourced meat. They offer specialized cuts, homemade sausages, and expert advice on preparation and cooking for local residents.
Born out of a desire to bring the traditional neighborhood butcher back to London, this shop focuses on transparency in the supply chain and exceptional quality.
