London's Shops
Fulham Road
81 Fulham Rd
Shops
Chain
Emma Bridgewater
A charming ceramics shop selling iconic hand-painted British pottery, including mugs, plates, and textiles. They are famous for their Polka Dot and Toast & Marmalade patterns and personalized gift services.
The brand was founded in 1985 after Emma couldn't find a birthday present for her mother. This shop brings a touch of traditional British kitchen warmth to the Chelsea cross.
Marylebone
81 Marylebone High St
Shops
Independent
Emma Bridgewater
A cheerful shop selling hand-painted British pottery, including iconic mugs, plates, and textiles. It is famous for its Polka Dot and Toast & Marmalade designs and personalized gift options.
Founded in 1985, the brand focuses on traditional British craftsmanship. This shop brings a touch of Stoke-on-Trent heritage to London, celebrating the warmth of a classic English family kitchen.
Savile Row
66 Jermyn St
Clothes
Independent
Emma Willis
A luxury shirtmaker specializing in bespoke and ready-to-wear shirts made from the finest Swiss cottons. They are also known for their support of wounded veterans through Style for Soldiers.
Emma Willis opened her shop in 1999, bringing a refined, female perspective to the traditionally male-dominated world of St James’s shirt-making with a focus on English craftsmanship.
Brompton Road
191 Brompton Rd
Clothes
Chain
Emporio Armani
A stylish, contemporary boutique selling Giorgio Armani’s youth-focused line of ready-to-wear, denim, and accessories. The store features a sleek mezzanine cafe for a fashionable Italian-style coffee break.
Opened in the 1980s, this branch was pivotal in bringing Armani’s democratic luxury to the UK. It remains a key high-fashion anchor for the central stretch of the road.
Covent Garden
34 Southampton St
Bars
Independent
Eve Bar
A sultry, subterranean cocktail bar located beneath Frog by Adam Handling. It sells experimental, high-end cocktails using ingredients often repurposed from the restaurant kitchen upstairs.
Designed to be a temple of temptation, Eve Bar focuses on the art of the cocktail, utilizing the same Michelin-level techniques and sustainability focus found in Adam Handling's culinary work.
Fulham Road
80 Fulham Rd
Shops
Independent
Everard Read
A prestigious art gallery selling contemporary paintings and sculptures, with a particular focus on modern African art. It features bright, high-ceilinged exhibition spaces for rotating international shows.
Founded in Johannesburg in 1913, Everard Read is Africa's oldest commercial gallery. The London branch was opened to provide a global platform for its artists in the heart of Chelsea.
Covent Garden
Monmouth Street
Cosmetics
Chain
Experimental Perfume Club
A unique fragrance lab where customers can blend their own bespoke scents under the guidance of professional perfumers.
Founded to demystify the art of perfumery, this store offers a hands-on creative experience unlike any traditional fragrance shop.
Fulham Road
247 Fulham Rd
Home
Chain
Farrow & Ball
A specialist paint and wallpaper showroom selling handcrafted, eco-friendly colors with deep pigments. They offer expert color consultancy services and high-quality wallpapers inspired by historic patterns.
Founded in Dorset in 1946 by John Farrow and Richard Ball, the brand became a global leader in luxury decor. This branch serves the affluent Chelsea interior design community.
Covent Garden
6 Maiden Lane
Restaurants
Independent
Fatt Pundit
A unique Indo-Chinese restaurant selling steamed momos, cracked wheat bhel, and spicy curries. It blends the bold flavors of Kolkata's Chinese community with modern London dining trends.
The brand was founded to bring the specific, often-overlooked fusion cuisine of India's Hakka community to the West End, becoming a cult favorite for its fiery and fragrant small plates.
Bond Street
63 New Bond St
Department Store
Independent
Fenwick
A high-end, family-owned department store offering a niche selection of designer fashion, beauty, and homeware, known for its personalized service and Mayfair charm.
The store opened in 1891 and remained a boutique alternative to larger department stores for over 130 years; part of the site is currently undergoing major redevelopment.
Bond Street
24 Old Bond St
Accessories
Chain
Ferragamo
A heritage Italian leather house specializing in luxury shoes, silk scarves, and handbags. It maintains a focus on the Hollywood shoemaker legacy of its founder.
Salvatore Ferragamo began his career in the 1920s making shoes for movie stars. This flagship celebrates that heritage while showcasing contemporary, fashion-forward leather designs.
Marylebone
50 Marylebone High St
Cafes
Independent
Fischer's
An evocative Austrian-style Grand Café selling schnitzels, strudels, and cured fish. It features dark wood paneling and a nostalgic, early-20th-century Viennese atmosphere that feels frozen in time.
Opened by the renowned Wolseley Hospitality Group, Fischer’s was designed to capture the spirit of Old Vienna, quickly becoming a neighborhood landmark for its sophisticated, all-day dining and Old World charm.
Covent Garden
17-18 Henrietta St
Restaurants
Chain
Flat Iron
A specialist steakhouse selling high-quality flat iron steaks at an accessible price point. It is known for its minimalist menu and the cleaver-style knives used by diners.
Founded as a pop-up, Flat Iron revolutionized the London steak scene by focusing on a single, affordable cut of meat. This flagship branch is located in a grand, historic building.
Battersea Power Station
Arcade Food Hall
Cafes
Chain
Flatbread by Thomas Straker
Elevated flatbreads topped with seasonal ingredients and signature herb-infused butters, such as nduja with honey or confit duck leg, showcasing high-quality British produce on a charred dough base.
TikTok-famous chef Thomas Straker brought his butter and bread obsession to Battersea in 2023, turning a viral social media concept into a physical flagship dining experience.
Covent Garden
King Street
Cosmetics
Chain
Floral Street Fragrances
A modern British fragrance brand offering sustainable perfumes and candles inspired by the energy and floral history of the local Covent Garden streets.
Launched in 2017 by Michelle Feeney, the brand aims to make fine fragrance accessible and eco-friendly, using recyclable packaging and vegan, traceable ingredients.
Savile row
89 Jermyn St
Cosmetics
Independent
Floris London
A prestigious family-run perfumery selling high-end fragrances, soaps, and grooming products. The shop features original mahogany cabinets and a museum of its historic scent ledgers.
Established in 1730 by Juan Famenias Floris, it is the oldest independent family perfumer in the world. They famously created scents for Mary Shelley, Winston Churchill, and Marilyn Monroe.
Covent Garden
Earlham Street
Books
Independent
Fopp
A legendary three-story music and film shop stocking a massive range of vinyl, CDs, cult DVDs, and niche books at great prices.
A Seven Dials institution, Fopp is the last of its kind in the West End, a haven for collectors and physical media enthusiasts.
Savile Row
181 Piccadilly (Jermyn St Entrance)
Department Store
Independent
Fortnum & Mason
The world's most famous grocer, selling luxury hampers, teas, and confectionery. While the front is on Piccadilly, its back entrance is a major anchor for Jermyn Street.
Founded in 1707 by a footman in Queen Anne’s household, Fortnum’s has been the official supplier of tea and groceries to the British Royal Family for centuries.
Westminster
Westminster
Books
Independent
Foyles
A vast range of books across all genres, with a strong emphasis on academic, arts, and specialist titles, supported by expert booksellers and curated cultural programming.
Founded in 1903 by the Foyle brothers, the shop became a legendary London institution known for labyrinthine shelves and intellectual eclecticism. Though now owned by Waterstones, it still operates with the spirit of an independent, championing literary diversity and cultural engagement.
Savile Row
181 Jermyn St
Restaurants
Independent
Franco's
An upscale Italian restaurant selling all-day classics from breakfast to fine dinner. It is famous for its elegant white-tablecloth service and its popular terrace for outdoor dining.
Opened in 1945, Franco’s was one of the first authentic Italian restaurants in London. It has remained a cornerstone of Jermyn Street’s social and culinary life for 80 years.
Carnaby Street
12 Newburgh St
Clothes
Chain
Fred Perry
The quintessential British brand selling the iconic laurel wreath polo shirts, Harrington jackets, and tennis-inspired fashion favored by various British subcultures.
Founded in 1952 by triple Wimbledon champion Fred Perry, the brand became a uniform for Mods in the 60s and has been a Carnaby staple ever since.
