London's Shops
Sloane Square
Duke of York Square
Clothes
Chain
Free People
A bohemian-inspired lifestyle store selling eclectic womenswear, vintage-style denim, and wellness products. The interior features natural wood and hand-painted murals to reflect the brand's artistic and free-spirited soul.
Part of the Urban Outfitters family, this brand chose the King's Road for its UK expansion to tap into the street's historic status as a hub for artistic and bohemian fashion.
Covent Garden
Floral Street
Clothes
Chain
Free People
Bohemian-chic women's fashion featuring flowy dresses, vintage-inspired knitwear, and accessories for the creative and free-spirited.
Part of the Urban Outfitters family, this boutique brings a whimsical, artsy aesthetic to the historically creative district.
Covent Garden
16 Henrietta St
Restaurants
Independent
Frenchie
A modern, chic bistro selling seasonal French-inspired small plates with global influences. It is famous for its Bacon Scones and creative use of British produce with Parisian techniques.
Founded by Greg Marchand (nicknamed 'Frenchie' by Jamie Oliver), this is the London sibling to the famed Paris original, bringing the neo-bistro movement to the Covent Garden market district.
Covent Garden
34-35 Southampton St
Restaurants
Independent
Frog by Adam Handling
A flagship Michelin-starred restaurant selling highly creative, sustainable British fine dining. It features an open kitchen where chefs interact with guests in a sleek, high-energy environment.
Adam Handling opened this flagship in 2017 to showcase his zero-waste philosophy, quickly becoming one of the most critically acclaimed modern dining destinations in the Covent Garden area.
Carnaby Street
56a Carnaby St
Accessories
Chain
G-SHOCK
The flagship home of the world’s toughest watches, showcasing a massive range of shock-resistant timepieces, including rare collaborations and limited editions.
Casio launched the G-SHOCK in 1983; this flagship serves as a hub for the brand’s toughness philosophy and its intersection with streetwear culture.
Kings Road
209 King's Rd
Cafes
Chain
Gail's Bakery
An artisanal bakery and cafe selling sourdough bread, handmade pastries, and specialty coffee. It is a major local hub for morning breakfasts and casual afternoon meetups.
Gail’s played a key role in the bakery revolution of London. This branch has become an essential part of the daily routine for Chelsea residents and shoppers alike.
Covent Garden
Floral Street
Clothes
Chain
Ganni
A Scandi-cool fashion boutique known for its playful effortless dresses, bold prints, and recycled materials that have gained a global cult following of Ganni Girls.
Based in Copenhagen, the brand redefined Scandinavian style by moving away from minimalism toward high-energy, colorful fashion that prioritizes sustainability and individual expression.
Covent Garden
Floral Street
Clothes
Chain
Ganni
Scandi-cool fashion boutique known for playful effortless dresses and bold prints that have gained a global cult following of Ganni Girls.
Based in Copenhagen, Ganni redefined Scandinavian style by moving away from minimalism toward high-energy, colorful fashion.
Kings Road
94 King's Rd
Clothes
Chain
Ganni
A cult-favorite Danish fashion brand selling Scandi-cool apparel, including bold prints, oversized collars, and sustainable fabrics. The store design is colorful, eclectic, and inspired by a Copenhagen home.
Opened in 2021, this store represents the new wave of international contemporary brands flocking to Chelsea to capture the influencer and Gen Z luxury market that has revitalized the street.
Battersea Power Station
Turbine Hall A
Clothes
Chain
Gant
Classic American sportswear with a European touch, featuring high-quality button-down shirts, cable-knit sweaters, and preppy essentials designed for a comfortable, polished, and timelessly stylish daily wardrobe.
Founded in New Haven in 1949, Gant revolutionized the American shirt industry with the button-down collar and has since become a global icon of the East Coast lifestyle.
Camden
Camden
Books
Independent
Gay’s The Word
Offers LGBTQ+ literature, history, theory, memoir, and community resources, with a focus on representation and cultural heritage.
Founded in 1979, it is the UK’s oldest LGBTQ+ bookshop and a vital community hub. Its philosophy centres on activism, inclusion, and literary empowerment. It played a historic role in queer organising and remains a safe, welcoming space for readers and activists.
Savile Row
1 Savile Row
Clothes
Independent
Gieves & Hawkes
A legendary tailoring house selling bespoke suits, military uniforms, and ready-to-wear. Their massive flagship houses a basement workshop and a museum of royal and military dress.
Formed by the merger of two long-standing firms (1771 and 1785), they have held Royal Warrants for generations and have outfitted every British monarch since King George III.
Covent Garden
King Street
Cosmetics
Chain
Glossier
An immersive, pink-hued beauty playground where customers can test minimalist skincare and makeup, including the famous Boy Brow and Milky Jelly Cleanser.
Housed in a 17th-century townhouse, this was the brand's first permanent international flagship, designed to translate their digital-first community into a physical experience.
Fulham Road
797 Fulham Rd
Restaurants
Independent
Gola
A cozy, contemporary Italian restaurant specializing in authentic Pugliese cuisine. They sell handmade pasta, fresh seafood, and regional wines in an intimate, rustic setting with a warm atmosphere.
This restaurant is a hidden gem of the Fulham stretch, founded to bring the specific, sun-drenched flavors of Southern Italy to London, far from the generic high-street Italian chains.
Sloane Square
163 Draycott Ave
Accessories
Chain
Golden Goose
A trendy Italian boutique selling distressed luxury sneakers and high-fashion streetwear. They are famous for their handcrafted shoes that look worn-in and feature a signature star logo.
Founded in Venice in 2000, the brand brought its Perfect Imperfection philosophy to London. This boutique reflects the street's shift toward high-end, youth-oriented luxury and contemporary casual style.
Hackney
Hackney
Shops
Independent
Goodhood
Cutting‑edge fashion, homeware, and lifestyle goods with a strong design identity and cult following.
Founded in 2007, Goodhood became a defining force in East London retail. Its philosophy champions independent designers, subculture aesthetics, and design‑driven living.
Westminster
Westminster
Books
Independent
Gosh! Comics
Specialises in graphic novels, indie comics, children’s illustrated books, and artist‑led publications with expert curation.
Founded in 1986, Gosh! has been central to London’s comics culture for decades. Its philosophy champions artistic expression, independent creators, and visual storytelling. It supports local artists through signings, launches, and a deep commitment to the comics community.
Bond Street
6 New Bond St
Jewellery
Chain
Graff
A destination for the world’s most fabulous diamonds, selling high-jewelry pieces and luxury watches that feature some of the rarest gemstones ever discovered.
Founded by Laurence Graff in 1960, this flagship represents the brand's diamond-first philosophy and serves as a global hub for high-net-worth collectors.
Covent Garden
Earlham Street
Clothes
Chain
Gramicci
The first UK flagship for the California-born climbing brand, offering rugged, functional outdoor apparel with a streetwear edge.
Originally founded for Yosemite climbers in the 80s, Gramicci has become a cult favorite in the urban gorpcore fashion scene.
Pavilion Road
237 Pavilion Rd
Restaurants
Chain
Granger & Co.
A sun-drenched Australian-style restaurant selling famous ricotta hotcakes, sweetcorn fritters, and fresh juices in a bright, relaxed Chelsea setting.
Founded by the late Bill Granger, this branch brought his signature easy-going Sydney brunch culture to the heart of the Pavilion Road artisan community.
Camden
Camden
Shops
Independent
Grenson (Independent Heritage Store)
High‑quality Goodyear‑welted shoes blending British craftsmanship with contemporary design.
Founded in 1866, Grenson maintains independent heritage roots. Its philosophy emphasises durability, craft, and modern reinterpretation of classic styles.
Chiltern Street
7 Chiltern St
Clothes
Independent
Grey Flannel
A long-standing menswear boutique selling classic British tailoring, knitwear, and accessories. It is known for its personal service and high-quality fabrics that appeal to traditional Chelsea and Marylebone residents.
One of the oldest residents on the street, Grey Flannel predates the area's ultra-trendy makeover. It has survived for decades by focusing on quality and a loyal, multi-generational customer base.
Sloane Street
18-19 Sloane St
Clothes
Chain
Gucci
An opulent, maximalist flagship selling bold Italian fashion, leather goods, and accessories. The store design features plush velvets and vintage-inspired decor, reflecting the brand’s eclectic modern vision.
Gucci’s long-standing residency on Sloane Street has evolved through several creative eras, cementing its place as a cornerstone of the street's high-fashion who's who.